Tips & Tricks

Why You Need a Clarifying Shampoo in your Salon

By Kristina Russell

When it comes to hair care, most of us are well-versed in the routine of shampooing and conditioning. We have our favourite products, and we routinely follow our hair care regimens. However, have you ever considered the significance of a clarifying shampoo in your hair care arsenal? This unsung hero plays a vital role in maintaining the health and vitality of you and your clients’ hair. In this blog, we’ll delve into the importance of a clarifying shampoo like MUVO Deep Cleansing Shampoo and why it deserves a spot in your back basin or shower caddy.

As a hair colour-loving hairdresser who loves to dabble with DIY toning products at home, I understand the importance of having a clean canvas before painting the masterpiece. I love to change my tone regularly and clarifying between each new hue is an integral step for hair colour success. In other words, to remove temporary toners and product buildup I highly recommend that MUVO Deep Cleansing Shampoo become a regular part of your homecare regime that you prescribe to your clients, as well as a staple in your salon.

Personally, I like to alternate every wash with either a regular hydrating and colour care shampoo and conditioner or a temporary toning shampoo, such as MUVO Just Peachy. Every week or so, I switch out my regular cleanser (Totally Naked Shampoo) with MUVO Deep Cleansing Shampoo to clarify my hair and to avoid the colour on the ends building up or appearing over toned. Every time I have my global blonde tint retouched my stylist applies MUVO Deep Cleansing Shampoo on my hair roots to ends for 5 minutes before applying my pastel toner to ensure I have an even bright colour result (as opposed to my ends having buildup from previous colours which can lead to unpredictable results).

 

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A post shared by Kristina Russell▫️ Hair Colourist & Education for Hairdressers (@colourkristina)

My salon clients follow my lead on this. If you’ve ever seen a blonde client that’s 50 shades of grey (by mistake) or a natural blonde that’s looking a little pinkish they have probably over-toned their hair. Nothing to be alarmed about! Clarifying shampoos are designed to remove excessive overtoning for heavy-handed DIYers and are an easy upsell within a hair colour home regime for every salon client.

But not all clarifying shampoos are made equal! They are traditionally quite drying because they’re designed to strip colour and impurities from the hair and scalp, but MUVO Deep Cleansing Shampoo is different! It is an essential tool for maintaining healthy, vibrant hair by removing buildup, restoring shine, enhancing colour, balancing scalp health, preparing hair for treatments, boosting volume and preventing damage, while keeping the hair and scalp perfectly hydrated.

A healthy scalp is the foundation of beautiful hair. The right clarifying shampoo plays a crucial role in maintaining a balanced, clean scalp environment. When clients visit the salon, MUVO Deep Cleansing Shampoo can be used to detoxify the hair, getting rid of excess oils and product buildup that can lead to clogged hair follicles and unhealthy hair.

But what else can it do?!

5 things you should be using MUVO Deep Cleansing Shampoo for in the salon:

1. Preparing for Chemical Treatments

Before performing chemical treatments, such as colouring or perming, it is essential to start with a clean canvas. MUVO Deep Cleansing Shampoo will effectively remove any residues or impurities that may interfere with the chemical processes. This ensures that the treatments are even and predictable, resulting in better colour retention and curl formation.

2. Colour Toning Removal and Prep

MUVO Deep Cleansing Shampoo was designed to reset or remove any of the MUVO-coloured shampoos when you’re ready to return to your original hair colour. It will clarify to remove temporary colours but will not remove permanent, demi or semi-permanent dyes. I always prefer to use Deep Cleansing Shampoo to prepare the hair for more predictable results before toning or applying a temporary colour at the salon after blonding or permanent colour services.

3. Restoring Hair’s Natural Lustre and Shine

Clarifying shampoos are particularly effective in restoring the natural shine and vibrancy of hair because they remove the residue left behind by styling products and hard water to make the hair look and feel revitalised. It’s important to remove this residue especially during major colour transformations or corrective work to remove buildup of colour and removers which will ensure a clean and predictable canvas before final glazes and toners are applied. The best part?! Because MUVO Deep Cleansing Shampoo doesn’t strip the hair of hydration, the result after washing is moisturised, shiny, even and lustrous hair. 

4. Prolonging the Life of Hairstyles

In the age of modern styling products, people often find themselves with layers of dry shampoo, volume powders, hairspray, gels, and serums built up in their hair which regular shampoos may not be able to cut through and remove effectively. MUVO Deep Cleansing Shampoo removes them all! This makes it perfect to prepare the hair for new styles and extensions, ensuring that the end result is clean and polished. If you’re styling for a client, you would benefit from using Deep Cleansing Shampoo for both  pre and post-washing the hair to prep for the styling products and then remove the styling products afterwards! While Deep Cleansing Shampoo is great for weft extensions, it can dissolve tape extension glues and other chemical bonds. However, this makes it the perfect solution to remove the sticky residue in the hair after extension removal! 

5. Post-Swim or Vacation Hair Rescue

After a summer vacation or a dip in the pool, hair can be exposed to chlorine and saltwater, which can be damaging and can sometimes lead to some unwanted tones in blonde hair especially. Using a MUVO Deep Cleansing Shampoo can rescue the hair from the effects of these elements and can also help to remove murky tones after too much swimming, to leave hair looking and feeling healthier. This is an easy retail recommendation for clients who swim, surf, or enjoy spending time in the sun!

In the world of hairdressing, ensuring that your clients leave the salon with a fresh, vibrant, and healthy head of hair is the ultimate goal. Among the many tools in their arsenal, a skilled hairdresser like yourself needs MUVO Deep Cleansing Shampoo to ensure predictable results and ultimately maintain the overall health and appearance of your client’s hair!